Following - Like Sales - Depends Upon Referral Traffic

Do you know any professional sales people? I'm not talking about sales clerks, who wait in stores for people with merchandise already picked out, or who just hang around

Do you have a question about the merchandise?

I'm talking about people who actually sell a product. Real sales people will sell you something so you'll come back and buy more later - from them. And the really successful sales people sell you a product, and will make you want to tell your friends about it later.

Do you need a new xxxxxxx? See this guy - he knows what he's talking about.

Blogging and Following is similar to sales. It's easy to get your blog read. What you want is people who read your blog, and let other people know that they read your blog. That's Following. People Follow your blog, and their Following profile shows their Followers - people who Follow their blog - that they Follow your blog.

Just as Sales depends upon referrals (people who tell their friends about you), Following does too. You'll get some traffic to your blog from your Followers - people who read your blog repeatedly. What you really want is people who read your blog, Follow your blog, and have Followers who will Follow your blog.

And that, again, is based upon relevance of your blog. People who are interested in what you write are more likely to Follow your blog. Very few folks will Follow your blog simply because someone else that they Follow already Follows your blog. The readers, and Followers, of the blogs that Follow yours are prospective, not confirmed, Followers of your blog.

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