Similar to starting a blog and immediately focusing on making money, we sometimes see people who start a blog, and immediately start designing the template, with custom features.
A beautiful, shiny design is useless, if your readers don't like it. Different blogs will attract different reader populations, who will respond to different designs.
Every Blogger blog is unique, because you are unique - and because you (hopefully) publish blogs that are all different from each other.
Different reader populations will respond to different features.
Depending upon what your readers are, they will respond to various unique features of any given blog. Find out who your readers are, and what they like, before you design your blog.
Start with any standard Blogger template, and with content, to attract readers. Work on getting traffic, from content indexed by the search engines.
Develop content, and get the blog indexed. Content leads to search reputation.
Publish informative, interesting, and unique content - and advertise the blog responsibly. And be patient. There are an infinite number of techniques which will give you better results.
Look at blogs with similar content, and see what works.
As your blog gets traffic, you'll learn of other blogs similar to yours - some of which are published by your readers. See what designs, features, and layouts interest your readers - and learn how to use those techniques.
A well designed blog can have a new template added, any convenient time.
You can modify your blog, including the design, without losing content or readers, any time it pleases you. That's the beauty of online, progressive publishing.
Start with content - and focus on getting readers. Work on the blog design, after you have content and readers.
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